Records management, archives and corporate profiles...

The development of a corporate image plays a key role in any attempt to promote services. Clearly, an educational institution’s image can be influenced by its history, as knowledge of an institution’s history can determine public perceptions. An institutional history can serve to highlight unique or distinguishing features, draw attention to positive features, note important changes to the institution’s image and activities, and provide reassurance to existing or potential patrons and clients. Staff in educational archives may be called upon to provide material to assist the process of building a corporate image.

Educational marketing and archives...

Even the most cursory examination of the internet and daily or weekly press publications can provide ample evidence of educational administrators using a wide variety of methods to transmit information about their institutions to potential students and benefactors. Staff members in educational archives may be required to provide valuable information services and support for administrators and teaching staff in order to promote facilities and services.