Educational archives, research and promotional records...

One of the joys of archive work for an educational institution is the development of a research agenda that will support the writing of historical accounts of the parent institution, organisation or government department. Research using newspapers can provide insights into early attempts using advertising and promotional techniques that were aimed at building student enrolments and the public reputation of the educational institution.

Educational archives and the preservation of promotional records...

Many staff members in educational administrations devote a considerable amount of time and effort to public relations and advertising activities,  and archivists in educational institutions should be prepared to develop policies that guide the preservation of records related to public relations and advertising schemes. This is a difficult task, as public relations and advertising schemes can rely on print, electronic and digital media, and educational staff engaged in promotional activities can also work with staff in other private or public organisations.