Corporate image and special interests...

Educational archives, corporate image and special interests…
An educational institution’s corporate image may be highlighted by a continuing emphasis on a particular activity undertaken by administrators, teachers, students or alumni. Staff in an educational archive may be called upon to provide records of academic excellence in particular subjects, an emphasis on certain sporting activities, a commitment to religious worship, or philanthropic causes and community service, as well as the preservation or expansion of the built and landscape environment on the campus property.

Corporate image and student records...

Educational archives, corporate image and student records…
An educational institution’s corporate image can be promoted through access to student and alumni records of student appearance, academic achievement, sporting activities, social networks and positive attitudes about campus life. In essence, the archives staff may be called upon to provide evidence that supports the notion that the educational institution has been able to produce successful and happy students who are eager to maintain their support of campus life. Archive records could include records of academic results and certificates, sporting memorabilia related to teams or individuals, physical and visual evidence of student uniforms, and records of student or alumni associational life.