Educational archives, corporate image, and presentation techniques…
When staff in an educational archives receive requests from educational administrators for records that can be used to promote an educational corporate image, they may need to consider the administrators’ preferences for different forms of exhibitions as well as the media and information channels that could be used to help build positive public images. Staff in educational archives may also need to consider the possibility that they will need to respond to requests from external advertising or public relations firms engaged by educational administrators to undertake activities related to the promotion of a corporate image.
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